Week by week: what you will be able to do, the SydCrest lessons that teach it, the assignment your mentor reviews, and free resources from the official providers for extra practice.
Delta Mentoring Program
The full curriculum
Weeks 1 to 6: the foundation
Everyone takes these together, from computer and internet basics to reading a marketing analytics report.
- Week 1
Computer & Internet Basics
- Use basic computer hardware and manage files and folders
- Navigate the internet safely and recognize phishing attempts
- Set up and use a Gmail account to send and receive email with attachments
Assignment: Write a 1-paragraph "tip sheet" summarizing safe internet practices in Google Docs and submit it.
SydCrest lessons
- Getting comfortable with a computer
- Mouse and keyboard basics
- Photos, documents and files
- One email address you control
- Spotting mobile money and online scams
- Week 2
Cloud Collaboration & Productivity Tools
- Create, upload, and organize files in Google Drive
- Format and share documents in Google Docs
- Build a short presentation in Google Slides
- Enter data and use simple formulas in Google Sheets
Assignment: Finalize a 3-slide presentation about yourself or a mock business, export it as a PDF, and submit it.
SydCrest lessons
- Typing practice
- Reading and writing clear English
- Mobile money and simple records
- Week 3
Online Communication & Digital Citizenship
- Create a Facebook Page or Group for a mock project
- Write clear, engaging content for online posts
- Recognize phishing attempts and apply cyber-safety basics (strong passwords, privacy settings)
- Evaluate online sources for credibility
Assignment: Compose an email newsletter draft for a mock organization's weekly update and explain your content choices.
SydCrest lessons
- Strong passwords and two step verification
- Privacy on shared phones and computers
- Searching and judging information
- Facebook and Instagram pages
- Email newsletters
- Week 4
Introduction to Digital Marketing Concepts
- Understand the core digital marketing channels: SEO, social, email, ads
- Learn how search engines work and why a website matters
- Write basic web content using keyword principles
- Create a Google My Business profile for a sample shop
Assignment: Draft a basic homepage layout for a small business using Google Slides (image and text placeholders).
SydCrest lessons
- How customers find and buy
- The main channels
- SEO and keyword basics
- Writing that sells
- Google Business Profile
- Week 5
Social Media Marketing: Strategy & Content
- Choose the right social platforms for a business
- Plan a two-week content calendar
- Design a promotional social graphic using a free tool
- Practice responding to customer comments and questions
Assignment: Prepare a 3-slide social media campaign proposal (strategy plus two example posts) for a mock business.
SydCrest lessons
- Knowing your audience and competitors
- Planning a content calendar
- Product photos and graphics
- Community management and customer care
- Week 6
Analytics and Data in Marketing
- Understand core web analytics metrics (visitors, engagement)
- Navigate a Google Analytics report
- Interpret basic social media analytics
- Understand A/B testing basics for ads and posts
Assignment: Submit a one-page "Analytics Report" summarizing a mock business's key metrics and proposed next steps.
SydCrest lessons
- Campaigns and results
- Analytics basics
- Social media ads
- Reporting to clients
Weeks 7 to 9: choose a specialisation
Pick one of three tracks and go deeper.
SEO & Content Marketing
- Week 7
SEO Basics: Keyword Research & On-Page SEO
- Conduct keyword research for a business
- Apply on-page SEO techniques to existing content
Assignment: Optimize the mock business's homepage and blog post from Week 4 using keyword research.
SydCrest lessons
- SEO and content marketing
- Keyword research with free tools
- Search intent and keyword mapping
- On page SEO
- SEO and keyword basics
- Writing that sells
- Week 8
Off-Page SEO: Backlinks & Local SEO
- Understand backlinks and local SEO fundamentals
- Identify local listing opportunities
Assignment: Identify 3 local directories or blogs where the business could be listed and draft outreach emails.
SydCrest lessons
- Backlinks and trust
- Local SEO
- Local listings and outreach
- Google Business Profile
- SEO and keyword basics
- Week 9
Advanced Content Strategy
- Build a content calendar covering blogs, FAQs, and multimedia
Assignment: Present a 1-page SEO strategy plan in Google Slides.
SydCrest lessons
- Content pillars and topic clusters
- FAQs, images and video for search
- Your SEO content calendar and strategy
- Planning a content calendar
- Writing that sells
Social Media Marketing
- Week 7
Advanced Ad Targeting
- Set up a mock ad campaign with a defined audience and budget
Assignment: Set up a mock Facebook/Instagram ad campaign using Meta Blueprint modules (audience, budget defined).
SydCrest lessons
- Social media marketing
- Campaigns, ad sets and ads
- Advanced audience targeting
- Budgets, schedules and ad tests
- Social media ads
- Budgets and payment for ads
- Week 8
Content Creation Mastery: Video & Storytelling
- Create short-form video content and storytelling for social platforms
Assignment: Create a 30-second promo video (smartphone or Canva) for a small business.
SydCrest lessons
- Storytelling for social media
- Scripting and shooting a short promo
- Editing, captions and publishing video
- Short video and live selling
- Product photos and graphics
- Week 9
Community Building & Influencer Outreach
- Identify and pitch micro-influencers for collaboration
Assignment: Identify 2 local micro-influencers and draft collaboration proposals.
SydCrest lessons
- Building an online community
- Finding micro influencers
- Pitching and running a collaboration
- Community management and customer care
- Knowing your audience and competitors
Google Ads (SEM)
- Week 7
Google Ads Fundamentals
- Complete the Google Skillshop Search Ads readiness unit
Assignment: Complete Google Skillshop's "Get Search Ad Campaign Ready" module.
SydCrest lessons
- Google Ads and search marketing
- How the search ads auction works
- Campaign types and goals
- Account structure
- Search ads
- Week 8
Campaign Setup: Keywords & Ad Copy
- Choose keywords and write ad copy for a search campaign
Assignment: Build a sample search campaign for a mock business with 3 ad copies.
SydCrest lessons
- Keywords, match types and negatives
- Writing responsive search ads
- Assets and landing pages
- Search ads
- Writing that sells
- Week 9
Optimization and Budgeting
- Analyze mock campaign data and suggest bid adjustments
Assignment: Create a Google Ads account, set up a demo campaign, and submit screenshots of the settings.
SydCrest lessons
- Budgets and bid strategies
- Reading campaign data
- Optimising a campaign
- Budgets and payment for ads
- Analytics basics
Weeks 10 to 12: bring it together
A full campaign, a portfolio you can show employers, and a capstone to graduate.
- Week 10
Integrative Marketing Campaign
- Collaborate on a unified, cross-channel marketing campaign
- Define campaign objectives, channels, and timeline
Assignment: Present a unified marketing campaign plan and complete the Final Quiz covering digital literacy and marketing fundamentals.
SydCrest lessons
- Planning a campaign
- The main channels
- Planning a content calendar
- Budgets and payment for ads
- Week 11
Portfolio Development & Practice
- Build an online portfolio using Google Sites
- Practice presenting your portfolio
- Complete the final specialization quiz
Assignment: Draft a portfolio with at least 3 pieces of work and get mentor feedback on readiness.
SydCrest lessons
- A portfolio from real businesses
- Certificates, CVs and applications
- Freelancing and retainers
- Week 12
Final Assessment and Graduation
- Finalize a capstone project based on your specialization
- Complete the comprehensive final quiz
- Peer-review a classmate's capstone using a rubric
Assignment: Submit all capstone artifacts and complete the comprehensive 20-question final quiz for certification.
SydCrest lessons
- Planning a campaign
- Reporting to clients
- A portfolio from real businesses