A great video with a weak caption or title can still be ignored. The words around your content tell people what it is, why they should care and what to do next. Several of the content adverts we read list captions, copywriting or thumbnails alongside video skills, because the same person often writes them.
Captions for social posts
A caption on Instagram, Facebook or TikTok should:
- Start strong. Only the first line or two show before "more". Put the most important point there.
- Be clear before clever. People should understand it in one read.
- Give useful details. Price in cedis, location, opening times, how to order or pay.
- End with one action. "Send us a WhatsApp message", "Comment your town", "Share with a friend who needs this".
Hashtags can help people find you, but a few relevant ones are better than a long list. Use a local tag such as your town name when it fits.
Titles and descriptions on YouTube
YouTube works partly like a search engine. People type what they want, so a good title uses the words they would search for. "How to plant soybeans in Northern Ghana" is easier to find than "My farm day". Keep titles honest and readable, and put the main words near the start.
The description is where you add detail: what the video covers, links, contact details and credits for any music or footage you used with permission. The first lines matter most because they show in search.