Why design matters for jobs in Ghana
More and more Ghanaian businesses now serve customers through phones. Banks, mobile money services, hospitals, schools, farm advisory services and online shops all need apps and websites that people can actually use. When a screen is confusing, customers give up, call the support line or walk to the branch instead. Companies hire designers to stop that from happening.
This first section gives you the big picture before you learn any tool. You will see what UX and UI mean, what designers do all day and the simple loop that every design project follows.
UX and UI in plain words
UX stands for user experience. It is about how something works for the person using it. Can Mariama, a fabric seller at Tamale Central Market, check her mobile money balance quickly while serving a customer? Does she understand each step? Does she feel safe?
UI stands for user interface. It is what the person sees and touches: the buttons, words, colours, icons and layout on the screen.
A good way to remember the difference: UX is the journey, UI is the road surface and the signposts. A beautiful screen with a confusing journey still fails. A clear journey on an ugly, cramped screen also struggles. Employers want people who care about both.
What you will learn in this section
- What UX and UI designers do. The different kinds of design work, from talking to users to polishing screens, and how job adverts in Ghana and remote teams describe them.