When you browse Ghanaian job sites such as Jobberman, you will usually find plenty of sales and business development roles. Many are open to people with little formal experience, as long as they can communicate well, serve customers, keep records and use a phone and basic computer tools confidently. The skills from this roadmap fit these roles closely.
What these roles involve
Common job titles and what they usually mean:
- Shop or sales attendant: serving customers, handling cash and mobile money, managing stock, keeping the shop tidy. Some roles now include managing the shop's social media pages.
- Sales representative or sales officer: finding and serving customers, explaining products, meeting sales targets and reporting results.
- Telesales: selling and following up by phone, often using a list of leads.
- Field sales: visiting customers, shops or communities in person to sell or sign people up.
- Social media or live sales officer: selling through WhatsApp, Instagram and TikTok, including direct messages and live streams.
- Ecommerce officer: uploading products and prices to a website or marketplace, processing orders and coordinating delivery.
- Business development officer: finding new clients and partners, preparing proposals and building relationships.