When someone messages a business to ask about a product, they are already interested. That is the warmest kind of lead. Yet many Ghanaian businesses lose these sales by replying hours later, answering only the price, or forgetting the conversation entirely. Employers hiring telesales and sales executives want people who turn enquiries into sales.
Speed matters
A person asking about internet, a phone or a course is often asking several sellers at once. The first helpful reply often wins. Aim to reply within minutes during working hours. If you are away, set an automatic greeting in WhatsApp Business that says when you will reply, then keep that promise.
Do not just send the price
"How much?" is the most common first message. If you reply only with a number, the customer compares numbers and usually picks the cheapest. Instead:
- Answer the question. Give the price or a price range. Hiding it annoys people.
- Add one useful fact. What is included, delivery time, or warranty.
- Ask one question that helps you recommend the right option.
Example: "Hello Sir, thanks for asking. The home plan is from 250 cedis a month, with free installation in Tamale this month. Is it for a home or a business, and how many people will use it?" (The price here is made up for this example.)
Ask, then recommend
Once they reply, use a few quick qualifying questions: who it is for, what they use now, when they need it. Then recommend one option and explain why, in one or two sentences. Offer a clear next step: "Shall I book the installer for Thursday?" or "Can I call you in five minutes to explain the options?"