Once you have a list of leads, someone has to contact them. In Ghana that usually means a phone call or a WhatsApp message, and for businesses often an email or a LinkedIn message too. Adverts for telesales, business development and sales executive roles nearly always ask for confident outreach across several channels.
Choosing the right channel
Each channel suits different people and moments:
- Phone calls are fast and personal. You hear tone, answer questions on the spot and can agree a next step in minutes. They interrupt people, so keep them short and respectful.
- WhatsApp is where many Ghanaian customers already talk to businesses. It lets people reply when convenient and lets you send photos, catalogues, voice notes and prices. It is also personal space, so messages must be welcome and relevant.
- Email suits business buyers, especially offices, schools, NGOs and larger companies that need written quotes and records.
- LinkedIn helps you reach managers in companies and organisations, and lets them check who you are before replying.
A good rule: match the channel to how the customer already communicates. A market trader may never open email; a procurement officer at an NGO may prefer it.
Polite and persistent, never spam
Most people do not reply to the first contact. They are busy, not rude. Sellers who give up after one try lose many sales. But sellers who message ten times in a week become a nuisance and damage their company's name.