For many Ghanaian customers, WhatsApp is the natural place to talk to a business. They ask questions, see photos, agree a price and send mobile money without leaving the chat. Many sales roles expect you to follow up leads on WhatsApp. Doing it well means being organised, quick and respectful.
Use WhatsApp Business
WhatsApp Business is a free app, separate from personal WhatsApp, made for businesses. Employers often give you a work number. Its main selling tools are:
- Business profile. Name, description, address, hours and a link. Customers check it before trusting you.
- Catalogue. Products or services with photos, prices and short descriptions. Instead of typing details again and again, you share an item from the catalogue.
- Quick replies. Saved answers to common questions, such as delivery areas or payment details, that you insert with a shortcut.
- Labels. Colour tags on chats such as "new lead", "quote sent", "awaiting payment", "paid" and "follow up". They turn your chat list into a simple pipeline.
- Greeting and away messages. Automatic replies when someone first messages, or outside working hours.
Broadcast lists and consent
A broadcast list sends one message to many contacts, but each person receives it as a private chat. WhatsApp's help pages say only people who have added your number to their phone's contacts will receive your broadcast. Saving your number is not the same as agreeing to marketing, so only add people who have agreed to hear from you, keep messages relevant and occasional, and include a line such as "Reply STOP if you would rather not receive these." Remove anyone who asks, immediately.