Email may feel old fashioned next to TikTok, but several Ghanaian marketing adverts ask for it, from agencies and agritech companies to think tanks and NGOs, and remote marketing assistant roles often do too. The reason is simple: an email list belongs to the business. No algorithm decides whether your subscribers see your message, and if a social account is hacked or blocked, the list is still there.
Who uses email
- NGOs and think tanks send newsletters to donors, partners and journalists.
- Schools and churches send updates to parents and members who prefer something they can keep.
- Online shops and B2B companies send offers, new stock alerts and reminders.
- Startups send welcome messages and tips to new users.
Building a list the right way
People must agree to receive your emails. Collect addresses through a sign up form, at an event with a clear note of what they are signing up for, or when a customer orders and ticks a box. Never buy lists or add people without asking. Ghana's Data Protection Act, 2012 (Act 843) sets rules for collecting and using personal data, and the Data Protection Commission oversees it. Every marketing email should include a simple way to unsubscribe, and you must honour those requests.
Writing a good newsletter
- Subject line. Short and specific. "Harvest thanksgiving: Sunday 10am" beats "Newsletter".