The week 8 assignment asks for a 30 second promo video for a small business. Good short videos are planned before anyone presses record. This lesson shows you how to script and shoot one with the camera you already have, whether on a phone, a tablet or a simple camera.
From story to script
Start from your four beat story outline. A 30 second script has room for roughly six to eight short shots. Write it as a table with three columns:
- Time: for example 0 to 3 seconds.
- What we see: the shot, such as a close up of hands shaping shea butter.
- What we hear or read: voice, music or on screen text.
Put the hook in the first two or three seconds. Many people decide almost immediately whether to keep watching, so do not start with a logo or a slow greeting. End with a clear next step on screen and spoken.
A shot list
From the script, make a list of every shot you need, grouped by location so you can film efficiently. Include a few extra shots, called b roll, such as hands, close ups of the product and the shop sign. They make editing easier.
Shooting well with simple gear
- Light. Film near a window or outside in shade. Avoid harsh midday sun on faces and avoid standing with a bright window behind the person.
- Hold the device with both hands and elbows tucked in, lean on a wall, or use a simple stand. Move slowly if you move at all.