Go deeper in one area of digital marketing after the foundations: search engine optimisation and content, social media advertising and video, or Google search ads. Each specialisation is taught in full with Ghanaian examples and practice you can do with free tools.
3 sections, 30 topics, about 13 hours of study. Free to follow.
Start here
1SEO and content marketingabout 25 min
About 13 hours for the whole roadmap. Sign in to save your progress.
Work through the sections in order. Select a topic to see what it covers. Times are estimates for the lesson, practice task and quiz.
End of the roadmap
Section 1 of 3 · Specialist
9 topics· about 4 hours
Section 2 of 3 · Specialist
9 topics· about 4 hours
Section 3 of 3 · Specialist
9 topics· about 4 hours
Job titles from Digital Marketing Specialisations adverts in Ghana that we read when planning this roadmap. Titles only: pay and requirements vary by employer.
A focus you can build a career around.
Sections 1, 2, 3
Roadmaps that lead here, if you want a gentler start.
Sign in to save your progress as you learn.
Start here
1SEO and content marketingabout 25 min
About 13 hours for the whole roadmap. Sign in to save your progress.