Learning alone takes real discipline. Some people move faster with a group, a schedule and someone experienced checking their work. SydCrest's Delta Mentoring Program, or DMP, is a twelve week cohort for digital skills and digital marketing. This roadmap and the DMP are designed to fit together: the roadmap gives you a broad beginner base, and the DMP adds structure, mentors and a specialisation.
How the twelve weeks are organised
The program has three parts.
Weeks 1 to 6 are shared by everyone. They cover computer and internet basics and safety, Google Drive, Docs, Slides and Sheets, online communication and creating a Facebook Page, an introduction to digital marketing channels and Google Business Profile, social media strategy and content, and analytics.
Weeks 7 to 9 are your specialisation. You choose one of three:
- SEO and Content Marketing: keyword research, on page SEO, backlinks, local SEO and a content strategy.
- Social Media Marketing: ad targeting, video and storytelling, community building and influencer outreach.
- Google Ads (SEM): Skillshop search ads training, keywords and ad copy, and optimisation and budgeting.
Weeks 10 to 12 bring it together. You plan an integrated campaign across channels, build a portfolio on Google Sites with at least three pieces of work and get mentor feedback, then finish a capstone project in your specialisation, review a classmate's capstone and complete a final quiz for the program certificate.