Small businesses across Ghana, from shops in Tamale to schools in Bolgatanga, need simple websites and landing pages. Freelancing for them can bring income while you look for a job, and it gives you real projects for your portfolio. One Accra retail company in our research advertised for a web developer who also knew Shopify and WordPress, which shows these skills have local demand.
What small businesses often need
- A one page site with what they sell, prices, location, opening hours and a WhatsApp link.
- A menu or catalogue that is easy to update.
- An order or booking form.
- Sometimes an online shop, often on a platform such as Shopify or WordPress with WooCommerce, which you can customise.
Many owners care most that the site loads quickly, looks trustworthy and brings customers. Keep it simple.
Finding clients
- Start with people who know you: family, your church or mosque, your old school, local shops you use.
- Build one excellent example site, then show it to similar businesses.
- Ask every happy client for a referral and, with permission, a short honest quote.
- Join local tech and business WhatsApp groups and hubs.