Sooner or later a client will say, "Boost this post for me." Boosting means paying the platform to show an existing post to more people. It is quick and can help a post that is already working, such as a strong product post or an event announcement. But it involves the client's money, so it needs the same care as any payment.
This lesson covers the page manager's side of boosting: whose account, whose money, approvals and records. Proper ad campaigns, audiences, budgets and testing are taught in the Digital Marketer track's social ads lesson and in the Digital Marketing Specialisations roadmap.
What boosting is good for
- Giving a little extra reach to a post that is already getting good comments or messages.
- Making sure people in a nearby area see an event or an offer.
- Testing interest in a new product with a small amount.
It is not a fix for a weak post. If a post gets no reaction from followers, paying to show it to strangers rarely helps.
Whose account and whose money
- Use the client's own ad account. On Meta, the ad account should belong to the client's business portfolio, with you given access. Then the client owns the history, the receipts and the account if you leave.
- Use the client's payment method. The client adds their own card or approved payment method. Avoid paying with your own card and charging them back. If that is unavoidable, agree it in writing beforehand and share the platform's receipt for every charge.